This week saw rumours of a takeover of Northern Rock by Sir Richard Branson, yawn yawn. But it also saw what must surely go down as the weirdest day of the magnate’s life.

Including a bungee jump that went disastrously wrong, a bizarre encounter with Pamela Anderson and a slew of ridiculous photo opportunities, it truly was a day to remember (or forget, as the case may be). Click on to see the genuinely odd pictures…

By Will Parkhouse